A Simple Nonprofit Website Checklist for First-Time Visitors
Nov 08, 2026A Simple Nonprofit Website Checklist for First-Time Visitors
A visitor should quickly understand who your nonprofit serves, what it does, and how to take the next step. Use this checklist to make your website easier to navigate.
Make the basics easy to find
Place your organization’s name, a plain-language mission summary, program information, and contact details where visitors can locate them quickly. Use headings that describe the page content instead of clever labels that may confuse readers.
Explain what visitors can do
Give each page a clear next step, such as learning about a program, volunteering, contacting your team, or supporting the work. Keep forms short and explain what happens after someone submits one.
Build trust with accurate information
Keep leadership, program descriptions, dates, and contact information current. Use real photos only when you have permission and can protect the privacy of people served. Describe outcomes carefully and use numbers only when you can verify them.
Check the mobile experience
Review pages on a phone. Look for text that is hard to read, buttons that are difficult to tap, broken links, and forms that are cumbersome. Ask someone unfamiliar with your organization to find a specific piece of information and note where they get stuck.
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